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Hi :)
I agree that TDF is growing fast but is tripling in size each year realistic??  

In the first year it started with 20 people and 1 release in one branch.  Here we are 2 years later 
with 'a few' more than 180 people and having gone through to the 4 branches with around 5-6 
releases per branch (ie a few more than 9 releases).  
Regards from
Tom :)  





________________________________
From: webmaster-Kracked_P_P <webmaster@krackedpress.com>
To: marketing@global.libreoffice.org 
Sent: Tuesday, 2 October 2012, 16:03
Subject: Re: [libreoffice-marketing] donation meter

On 10/02/2012 04:59 AM, Charles-H. Schulz wrote:
Le lundi 01 octobre 2012 à 09:55 +0200, Florian Effenberger a écrit :
Hello,

our fundraising campaign officially starts today. Like last time, I'd
like to add a donation meter to our websites, so people can donate
towards a goal.

I am not a friend of unrealistic values, just to keep people donating
("We want one million dollars"). However, since this time, the main goal
is to define our budget for 2013, and therefore determining the
community's resources for next year, I'd like to come up with a senseful
symbolic value. Comparing TDF with any other major free software
organization, our budget is rather low.

As an example: We have XY language projects, and each of them should
have a budget of Z, that makes XYZ € to raise.

Or: We have XY million downloads, and if we get 0,01 € per download, we
want to raise XYZ €.

Anyone has some nice numbers we can work with?
I'd go for a total of 500K (max). This being said  I think the marketing
list is somewhat unaware of the needed volumes.

Best,

Charles.


Florian

-- Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint



I do not know what the current yearly cost is, but:

   Why not take the current hardware and Internet costs and triple it.
   Then add in the same for projected real marketing costs and see what
   that give you.
   Then take that figure and add in another 50%.

That could give a more "realistic" figure for 2012 "donations needed" figure. After that you could 
increase it by another 20% to 50% for 2013.

Any figure that TDF asks for must have a realistic amount and can be justified with numbers for 
each line item for the current needs and the projected needs for TDF.  Otherwise, having a super 
large figure listed will be either a waste of time or worse for the marketing aspect of LO and its 
reputation.






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