Re: [libreoffice-marketing] Re: Funding Wishlist

Hi :)
Hmmm, i think it might be better to build-up in areas where there is already some strength where 
it's more likely to be noticed.  An example, in England an ad would just vanish without notice, 
even a full-blown ad campaign would be unlikely to be noticed at all.  However in certain areas 
where large companies have already taken it up then people are more likely to notice an advert or 
more likely to join in if there is an appearance at a conference there.  

On the other hand i think that where there are specific events such as the one mentioned, where an 
advert would be fairly cheap then i think it's crucial to jump on the opportunity where-ever it is. 
 Reaching a bunch of people that influence others is a key.  

Regards from
Tom :)  


--- On Sun, 14/10/12, Marc Paré <marc@marcpare.com> wrote:

From: Marc Paré <marc@marcpare.com>
Subject: [libreoffice-marketing] Re: Funding Wishlist
To: marketing@global.libreoffice.org
Date: Sunday, 14 October, 2012, 15:31

Establish a small fund for direct advertising in strategic media in a region of the world where 
there is an identified lack of use of the LibreOffice suite.

For example, in Canada, there is an annual conference "Teaching and Learning Innovations 
Conference"[1] where a $50 advertisement in their programme may prove to be more advantageous in 
promoting the suite for educational use. Many of the top educators in Canada meet at this 
conference.

We could propose a certain amount of money be put aside for direct advertisement for identified 
regions. So, expanding on this, Canada would perhaps get 3x$50 (if this is the maximum cost of 
advert we would estimate as appropriate). Then we could leave it up to the Canadian leads to decide 
whether to publish 3 separate ads or if they think more appropriate to spend 1x$150 instead.

Large identified regions such as the US, would be divided up into regions (yes, I know, back to the 
marcon/lead thingy), given an allotment of direct ad money.

The advertising would be reviewed after a 2-year trial where download data would try to identify 
any growth in download or in marketing where any increase of "buzz" of the LibO suite could be 
directly attributed to the small advertising campaign. We would have to keep it as factual as 
possible. It could be decided then whether to continue direct ads in one region or another.

To be efficient, we would have to identify specific regions where we think this could work.

Cheers,

Marc

[1] http://www.tss.uoguelph.ca/tli/index.html


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